This is based on my personal experience, so I will discuss something more practical than theoretical. When we start the business, we must pay attention to the following factor:

Strength and weakness of our product

We must understand the value of our product in detail. Make the main strength factor as a tagline of our product. When our clients or customer ask about our product we must be able to explain in a short word or detail depending on the situation. Don’t forget, we must be honest with The weakness of our product, don’t ever lie, once you lie and in the future, your customer knows the fact, you are done, trust is Everything in business. When You explain the weakness, also tell how to handle it. You can also explain the overall strength to weakness product summary, of price to feature overview.

Knowing the capacity of our self

We must realize the capacity of capital, resources, and networking that prepared for our business. Just Work based on what we have, do not overdo it. We must focus on the potential target of customers or users.

Rational Marketing Target

To be realistic, better we have a small number of real users than a huge number on paper. Based on my experience when we make marketing to 100 customers by brochure only 7–8 can be followed up and maybe 2–3 users will have a deal. So consider this calculation when you make a marketing projection unless you have a better marketing strategy that gives you a better rate of deal.

Risk first before Profit

When we start the business, it is important to be ready to face many risks. When we make the wrong anticipation, we are done. Think and calculate every decision you will make, profit will follow when risk is well managed.

Just remember, from 1000 start-up businesses, only 2–3% of them well established are growing. Just make sure you are competitive enough in whatever business you will create, Good Luck




Telemetry system practitioner, cloud system. Check at: Support me at:

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

6 Inspiring Days in Quito with 3 Venture Capitalists

How to Price Creative Work

Demystifying the path to regulatory approval with Rui Jing Jiang of Avisi

12 Rules for a Perfect Pitch Deck

“Be specific!” Really? Don’t let a niche market kill your big dreams.

Interview with Anthony Knierim, Co-founder & COO of MoveSpring

1 in 3 developers want to be entrepreneurs. What does it take to make a successful transition?

The Enemy of Leadership - Jacopo D’Alessandris

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Imam Mashari

Imam Mashari

Telemetry system practitioner, cloud system. Check at: Support me at:

More from Medium

Targeted Website Traffic — How You Can Increase Targeted Traffic to Your Web Site

“Zero-Click” Content Creation

Zero-Click Content Creation header text

How to Monetize Your Blog with low Traffic? — Piotech INDIA

My faith was shaking, which is not like me